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CASE STUDY

Learn how Certain Software helped Henry Schein become the leader in health care products and services.

Read the Case Study

CASE STUDY

Learn why Certain was the right choice for The Institute of Public Administration in Australia.

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(PDF 5.31 MB)

Anyone Can Attend from Near and Far


Hybrid events can produce more value than live events can alone.  For every physical attendee present at your event, there may be several who are interested but unable to attend due to budget, distance or schedule. A hybrid event - available to live attendees and those online - can increase your audience and allow remote attendees to share in the experience by participating online. They will be able to network and interact with other participants, and attend presentations, seminars and speakers from anywhere, at any time, and even in multiple languages.

Gain New Venues for Enterprise Events


Enterprise event professionals can conduct customer, partner, investor and employee meetings more frequently, efficiently, and cost effectively. Provide access to key personnel otherwise unable to attend such meetings. Based on the size of the audience, the necessary event venues can be readied with a few mouse clicks. Eliminate the hassles of determining the right exhibit hall venue based on a constantly changing number of exhibitors. Scale up or down as business demands.

Extend the Life your Events


The best parts of any event are the engaging, knowledgeable and expert speakers who present. By using optional live web streaming video, a live presentation can be offered for each key speaker. A recorded version can be made available after the event to increase content views and show more value that your event created. Digital content, including presentations and other downloadable material can also be made available for visitors.

Distribute Marketing Material


Use the virtual hall as a way to make information about your offerings available to attendees. These can be simple links to your website, chats with available staff, or downloadable material such as brochures, data sheets, white papers, and presentations. Video and audio presentations, such as webcasts and podcasts, can also be made available before, during, and after the event. The virtual event can be your distribution point for your clients to easily choose how they learn more about your offerings or organization.  It can be the reminder for people to continue to engage after they return from your live event.

Build an Event Community


Use Certain Virtual to build an online community around the event. Allow participants to connect during the event, to stay in touch post-event, and to promote future events within the community. A virtual lounge allows the community to find people with similar interests before the event has even started. It includes a directory of attendees who have chosen to share information to help foster connections and networking.

Optimize Your Event Budget


Use the flexibility of virtual events to optimize your event budget. Tailor your virtual event to complement your physical one and best use your marketing budget. Additional staff that cannot be flown out to an event can participate and assist in the virtual edition. By having more participants from your own team, training and development can be accelerated by working in real customerfacing situations, such as virtual trade show booths with real customers. For revenue-producing events, use virtual-only and hybrid events to generate revenue from online registration fees, virtual exhibit sales, and virtual venue sponsorships and advertising.