Accessibility is crucial for your event website. If your registration site is difficult to access and impossible to read, it reflects poorly on your organization and you are likely to lose the interest of many potential attendees. The easier it is for people to navigate their way around your site, the more likely you are to maximize the number of registrants for your event.

Believe it or not, the importance of website accessibility is much greater than just maximizing your event reach. There are United States government regulations that allocate standards for the format of certain registration websites to make sure no one is discriminated against.

Anyone should be able to register for your event, but if the website is not formatted properly, it may deter people from wanting to attend. Read this white paper to see if the rules and regulations apply to you, and to learn how to make your website accessible to all. The more people can access your website, the more people your company can reach out to.